In today's fast-moving and complex business environment, a comprehensive understanding of all business functions, in combination with a set of practical skills, will enable you to succeed as an in-demand business professional. Overview This Marketing specialisation builds skills applicable to businesses and corporations. They have a practical focus on: identifying forecast opportunities and threats in domestic and international industries developing marketing strategies, tactics and plans implementing and monitoring marketing strategies, tactics and plans and their effect on the organisation considering new approaches and techniques in marketing KEY FEATURES all the major marketing areas are covered by this specialisation uses a problem-based learning approach that is valued by industry provides students with the theoretical knowledge needed to understand underlying marketing practices taught by staff who have solid industry experience and access to the latest research offers research skills and a research project and students will complete a capstone unit. SUITABLE FOR Are you a marketing practitioner who wants to freshen up your skills or are you working in a different field and want a career change? This is also suitable for students from other disciplines who want to learn more about marketing. Career Opportunities PROFESSIONS Advertising Manager PR Consultant Brand Manager Product Development Manager Market Research Specialist Marketing Manager/Co-ordinator Communications and Media Manager Business Consultant Media Account Executive Copywriter Marketing Strategist EMPLOYERS Consulting firms Large and small businesses Business analyst firms Marketing and PR firms Government organisations Other Specializations: Accounting Business Management and Organizations Economics Finance Financial Crime and Governance Human Resource Management