Overview Marketing is, in principle, about satisfying the wants and needs of customers. The study of marketing includes understanding how an organisation identifies, anticipates and nurtures customers' wants and needs, then organises resources to satisfy those needs in a way that builds long-term, mutually rewarding relationships between the customer and the organisation. The major equips you for a professional career in marketing management. Units in the major cover gathering information on consumer needs and the marketing environment, and look at tools the marketer uses to satisfy those needs - the extended marketing mix. Lectures include the latest developments in marketing theory illustrated with examples of best marketing practice from Australia and major economies overseas. KEY FEATURES Macquarie's Bachelor of Commerce with a major in Marketing is accredited by the Australian Marketing Institute. This major has a strong practical orientation combined with sound theory. Exciting teaching strategies incorporate computer simulations, guest speakers and community engagement with traditional lectures and tutorials. You may combine the study of marketing with human resources, international business and economics. ACCREDITATION The Bachelor of Commerce with a major in marketing is accredited by the Australian Marketing Institute (AMI). The accreditation also recognises the program as meeting AMI's requirements for marketing course content and quality assurance. SUITABLE FOR Students seeking a career in advertising, media, brand management, public relations or sales management. Career Opportunities A Macquarie course can set your dream career in motion. PROFESSIONS brand manager direct marketing campaign manager entrepreneur market research consultant market strategy analyst/adviser marketing communications officer marketing coordinator marketing manager product developer retail executive sales manager EMPLOYERS consulting firms large and small businesses business analyst firms marketing and PR firms government organisations