The Master of Business (Marketing) is suitable for managers and middle managers seeking to further their career in a specialised field of business. Theoretical and practical knowledge and skills are developed through the study of foundation, specialisation specific core subjects and electives. The specialised knowledge and skills is consolidated through the completion of a industry based research project. This specialisation enables you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organisations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills. Course Learning Outcomes On successful completion of this course students will be able to: Demonstrate an advanced discipline-specific knowledge in core areas of business. Synthesise relevant principles and concepts in a business context. Explain research principles and methods relevant to business contexts. Propose integrated solutions to a wide range of problems using theoretical knowledge, technical skills, critical and/ or creative thinking. Plan and execute a substantial business research project. Apply principles of social responsibility when critically evaluating situations and making business decisions. Communicate complex disciplinary information for the intended audience and purpose; (a) orally and, (b) in writing. Reflect on professional interpersonal skills whilst working with others to produce agreed outputs.