Studying communications and commerce provides you with an understanding of the business and commercial environment including management, operations and marketing, accounting, economics and finance. You will be able to research, plan, execute and manage marketing campaigns and acquire skills in issue management, product publicity, crisis communications, and media relations. The Bachelor of Communication and Media degree offers students a strong foundation in the global communication and media industries. This degree has a focus on preparing students for global careers in digital and social media, visual communication design, journalism, screen media production, marketing, communication and advertising. Students will encounter key ideas in the study and practice of media and communications, and gain flexible and transferable skills that will prepare them for informed engagement with the changing world of global media culture. Today’s business environment is dynamic and complex. The Bachelor of Commerce degree provides core skills in many business functions as well as specialist knowledge in a chosen field. Throughout this degree you will have the opportunity to gain practical, real-world experience and make professional connections, including the opportunity to participate in the Business Internship program. What you will study The Bachelor of Communication and Media offers five majors - Digital and Social Media, Visual Communication Design, Journalism, Global Screen Media and Marketing, Communication and Advertising. You will need to select one major to specialise in throughout the duration of your degree. You will choose one major from the Bachelor of Commerce: Accountancy, Business Law, Economics, Finance, Financial Planning, Human Resource Management, International Business, Management, Marketing, Public Relations or Supply Chain Management. Course Learning Outcomes A number of the course learning outcomes in each of these degrees complement and consolidate outcomes in the partner degree. Applied across two discipline areas, the outcomes are achieved at a broader and more comprehensive level. The outcomes which are common and consolidated in this joint degree ensure that on successful completion of the course students will be able to: Description Critically analyse national and international issues and contexts; Apply ethical principles to a range of contexts; Develop and apply a set of relevant professional and technical skills for professional purposes; Communicate effectively orally and in writing. Career opportunities Global Communications, Digital Publishing, Media Strategy and Planning, Public Relations, Copywriter, Market Research, Event Coordinator, Publicity Officer, Tourism Officer, Print/Television/Radio/Photo/Online Journalist, Government Editor, Feature Writer, Reporter, Researcher, Advertising, Social Media Manager, Media Management Advisor, Communication Specialist, Corporate Communications, Content Development.