Public relations (PR) is about managing information between private and public spaces between organisations and stakeholders, individuals and the public, or a combination of these. The key is effective communication and the way this information is planned and executed. Public relations can create goodwill and a favourable public image that helps shape and maintain the reputation of an organisation, event or person. This degree After a common first year in business, you can major in PR from your second year. If you enjoy writing and communication then the PR major may be right for you with roles such as media relations assistant, digital communication consultant, public relations manager, communications manager or corporate communications specialist. You will also undertake a final-year capstone subject that lets you apply everything you've learned up to that point in collaboration with students from other disciplines. Plus, you have the option of applying for an internship that provides work-integrated learning. What you will study The degree covers a variety of subjects, including business communication, PR concepts, PR writing, advertising and creative strategies, digital marketing, corporate identity and branding, marketing communications, and PR campaigns. You will learn how to communicate effectively with internal and external stakeholders using a range of media. You will also learn how to evaluate the cultural and organisational contexts, key trends and ethical issues influencing contemporary PR, and be able to critically evaluate the role of PR in society and organisations. Working with some of Australia's largest public relations companies, you will be able to see firsthand where your career could take you. Course Learning Outcomes Students graduating from the Bachelor of Commerce will be able to: Demonstrate core knowledge of business and organisations and major disciplinary knowledge. Effectively communicate orally and in writing. Critically analyse business and organisational issues in local, national and international contexts. Demonstrate responsible judgement in decision making. Work effectively with others on shared goals. Use relevant technology for professional purposes. Demonstrate independent learning. Career opportunities Auditor Banker Analyst Financial controller Accountant Policy advisor Business adviser OHS officer HR manager consultant Stock broker Insurance broker Fund manager Exporter/importer Public relations coordinator Market researcher Advertising executive Brand/product manager Event manager.