Marketing is the activities, institutions and processes for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. It's about everything from establishing who the customer is to developing a competitive advantage by effectively positioning products/services in the market. Marketing is essential for all organisations, even small business operators and not-for-profit institutions. This degree After a common first year in business, you can specialise in Marketing from your second year. Graduates take many different directions including advertising, digital marketing, social marketing and creating and marketing new products. You will also undertake a final-year capstone subject that lets you apply everything you've learned up to that point in collaboration with students from other disciplines. Plus, you have the option of applying for an internship that provides work-integrated learning. What you will study You will study how consumers behave, how organisations find out about their markets and the customers in those markets, how to create effective marketing communications campaigns, and how organisations manage marketing successfully. You will have the opportunity to deepen your understanding in key areas of marketing, for example, how to create change for the better in society or learn about marketing's applications internationally. Course Learning Outcomes Students graduating from the Bachelor of Commerce will be able to: Demonstrate core knowledge of business and organisations and major disciplinary knowledge. Effectively communicate orally and in writing. Critically analyse business and organisational issues in local, national and international contexts. Demonstrate responsible judgement in decision making. Work effectively with others on shared goals. Use relevant technology for professional purposes. Demonstrate independent learning. Career opportunities Auditor Banker Analyst Financial controller Accountant Policy advisor Business adviser OHS officer HR manager consultant Stock broker Insurance broker Fund manager Exporter/importer Public relations coordinator Market researcher Advertising executive Brand/product manager Event manager.