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科廷科技大学奢侈品品牌硕士

Curtin UniversityMaster of Luxury Branding

专业简介

Curtin's Master of Luxury Branding will advance your expertise in luxury brand management and marketing as it equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry. In this course you will learn to apply specialised knowledge theories, frameworks and practices relevant to luxury brand management to accurately inform brand strategies, brand development and business decisions. You will also learn about the subject of design management in the creation of brand identity and positioning, particularly in the luxury product industry. Advanced level units in big data analytics in marketing and consumer biometrics and innovations reflect some of the Curtin School of Marketing's areas of research experience. You will also complete a major independent research project. The course is industry-focused and relevant to the luxury marketing profession. There is regular interaction with industry through guest speakers, study tours and practical workplace projects. You will have the opportunity to apply your critical thinking and analytical abilities to modern marketing challenges, with particular focus on luxury branding and marketing in an international context. How this course will make you industry ready The Master of Luxury Branding will prepare students for a wide range of careers both within and outside of the luxury industry which require the ability to analyse complex business operations and to reach sustainable solutions. This course aims to equip students with skills and abilities for roles such as: Career information Art and Luxury Consultant Product Manager Brand Manager Marketing Consultant
  • 课程时长: 1-2年或以学校或offer为准
  • 学费: A$29,300.00 (¥ 144,581) /年 以学校或offer为准
  • 开学时间: 每年2或7月
  • 总学分: 0
  • 是否移民专业:访问官网链接

入学要求

为来自中国的学生设计 Applicants must have completed a bachelor degree awarded by a recognised tertiary institution. English Language Requirements: Pearson Test of English Academic (PTE Academic) score of 58; Cambridge Certificate in Advanced English (CAE): Grade C; English language bridging (ELB): Grade B; IELTS (International English Language Testing System) - Listening, Reading, Writing, and Speaking - 6.0; Overall band score 6.5; TOEFL (Test of English as a Foreign Language) 79 (overall) Reading 13 Listening 13 Speaking 18 Writing 21. 国际学生入学条件 A bachelor degree or Graduate Certificate in Marketing, or a bachelor degree in any discipline and at least five years' of substantial work experience in Marketing. English language requirements: Certificate in Advanced English (CAE): Grade C; and Pearson Test of English Academic: 60. IELTS Academic (International English Language Testing System): Writing, Speaking, Reading, and Listening: 7.0; overall band score: 7.0; TOEFL (Test of English as a Foreign Language): 79 Overall; Reading 13 Listening 13 Speaking 18 Writing 21.

如何申请

  • 申请材料要求 本科已毕业 大学三、四年级在读
  • 是否需要文书
  • 申请费 100澳币
  • 申请周期 1-2月

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