Understand the principles of market research, the segmentation and identification of target markets, pricing strategies, and the importance of advertising and promotion. In this degree, you’ll learn how to understand customers’ wants and needs, and how to create, communicate and deliver products and services. Learn practical skills and how to analyse data in order to develop marketing strategies across all sectors of the economy. A Bachelor of Business (Advanced Leadership and Marketing) is also available to high-achieving students. What you will study First year A typical first year may include: core topics in accounting for managers; quantitative methods; management, people and organisations; economics; law; and marketing principles a selection of additional business topics and electives. Second year A typical second year may include: further core topics further specialisation topics in marketing a selection of additional business topics and electives. Third year A typical third year may include: further core topics further specialisation topics in marketing a selection of additional business topics and electives. Your career Your degree is the first step towards a range of employment opportunities. Potential occupations include: marketing manager search engine marketer customer insights analyst digital marketing and social media coordinator market analyst marketing consultant. Potential employers include: private sector businesses government not-for-profit organisations.