This course provides you with a comprehensive and in-depth coverage of the principles of marketing management and strategy, buyer behaviour and marketing research as well as key specialist topics relevant to contemporary marketing theory and practice. As part of your studies, you will undertake a significant research project providing the opportunity to pursue a topic of your particular professional interest. The course is industry-focused and relevant to the marketing profession. There is regular interaction with industry through guest speakers and practical workplace projects. You will have the opportunity to apply your critical thinking and analytical abilities to modern marketing challenges, with a particular focus on marketing in an international context. Why study Marketing Major (MCom) You will interact with industry while you study as many units focus on real-life clients. The Curtin Marketing Association, a student group, will help you build social, academic and industry-based relationships and skills. Professional recognition Our Master of Commerce (Marketing) was ranked second in Australia in the 2017 Eduniversal Best Masters ranking.