You will develop marketing management skills as they apply to a business with a practical focus on the identification of opportunities and threats in domestic and international industries; the development of marketing strategies, tactics and plans for such opportunities and threats; the ability to implement and monitor marketing strategies, tactics and plans and their effect on the organisation; and the consideration of new theories, concepts and techniques in marketing management. The Graduate Certificate in Business is an excellent re-introduction to tertiary learning and an opportunity to update skills or, as one-quarter of the Master of Business program, a pathway to higher level study. Career outcomes Marketing professionals are involved in the promotion and/or sales of an organisation’s goods or services. This includes the marketing of existing product lines, the development of new products to fulfil consumer needs, or the development of new markets for new or existing products. Marketing is a vital component of businesses in all industries, as well as in government and nonprofit organizations. This course can lead to strategic roles such as business development managers, brand or product managers, marketing consultants or marketing managers.