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昆士兰科技大学商业学士(市场营销)

Queensland University of Technology (QUT)Bachelor of Business (Marketing)

专业简介

Marketing plays a pivotal role in business strategy and is in a constant state of evolution. Successful brands such as Google, Apple and Cadbury rely heavily on marketing programs to ensure they stay in front of competitors and in the minds of customers. Marketing creates value—for customers, shareholders and society as a whole. It does this by creating an alignment between what consumer’s value and what organisations offer. It provides techniques that help firms to better understand the needs, preferences and perceptions of their customers (a prerequisite to adding value to them) and ways of using that understanding to focus the value-creating and communicating activities of the firm into areas where they will be most effective. Why choose this course? You will gain a thorough understanding of the marketing mix, from products and services to the not-for-profit area of business. You will learn about the fast-changing world of eMarketing and integrated marketing communications through the use of case studies from industry. You will learn how to analyse consumer behaviour and use market research. You will apply your knowledge of marketing principles to industry-focused, real-world scenarios, allowing you to learn strategic marketing concepts such as brand portfolio, segmentation and positioning strategies, as well as operational marketing. You will have the opportunity to test your skills and knowledge in a simulated environment and take a marketing plan from concept to implementation. With a team, you will create a real product, and devise and implement a detailed marketing plan and sell your product to other students at market days Career outcomes QUT has been a leader in marketing education for more than 20 years, and our graduates are marketing professionals working in a range of careers locally and internationally, including: business development manager marketing communications officer market research product manager account executive organisational communication specialist. Our graduates work in a very wide range of roles and industries from the marketing departments of large firms to small businesses, consultancies and not-for-profit organisations.
  • 课程时长: 1-2年或以学校或offer为准
  • 学费: A$29,900.00 (¥ 147,542) /年 以学校或offer为准
  • 开学时间: 每年2或7月
  • 总学分: 0
  • 是否移民专业:访问官网链接

入学要求

为来自中国的学生设计 Applicants must have successful completion of 1 year Bachelor degree pass grades. Other English Language Requirements accepted: Pearson Test of English (PTE Academic) score of 64; Cambridge English: Advanced (CAE) score of 58; Cambridge English : Proficiency (CPE) overall grade C1. 国际学生入学条件 Applicant must have QUT Foundation Program with a grade average of at least 4.4 out of 7 across all level 2 units and a grade of 4 or higher in any pre-requisite unit(s). QUT Diploma program with a grade point average of at least 4.0 out of 7; and a grade of 4 or higher in any pre-requisite unit(s). Foundation Program Year completed at an Australian University with a final overall grade average of 4.5 (on a 7 point scale) and a grade of 4 or higher in any pre-requisite unit(s).Applicant from other countries must satisfy the equivalent qualification. Assumed knowledge Maths A, B or C We assume that you have knowledge equivalent to four semesters at high school level (Years 11 and 12) with sound achievement (4, SA). TOEFL iBT 79 Pearson PTE (Academic) 58 IELTS Academic 6.5 Cambridge English Advanced (CAE) 176

如何申请

  • 申请材料要求 高三在读 高中已毕业 大学一、二年级在读
  • 是否需要文书
  • 申请费 100澳币
  • 申请周期 1-2月

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