Psychology and marketing work together hand-in-hand, as modern day business, marketing in particular, requires a clear understanding of consumers’ needs and wants in the fast-paced competitive landscape. Having a psychology background while working in marketing, or vice-versa, will provide a more insightful knowledge base to deal with the day-to-day challenges of the business world. In this double degree you will learn key concepts and theories in psychology and marketing and apply them to real-world situations. You will develop an advanced knowledge of the human brain and behaviour and acquire analytical methods to examine how culture, personality and lifestyle affect the behaviour of consumers. You will learn how to analyse and interpret market research data using appropriate technologies and identify local, regional and global issues that affect business. You will also learn advanced psychological methods and the ethical implications of research. This double degree will enable you to run your own virtual company in the business capstone unit. In this unit, you will use the internationally developed Capsim software to make decisions about market share, manufacturing, cash flow, product development and other factors that will interplay and affect your business's performance. Professional recognition This degree provides students with an accredited 3-year sequence in psychology. To be eligible for Provisional Registration as a psychologist, or Associate Membership of the Australian Psychological Society, a further year of undergraduate psychology study is required. Curtin’s Marketing major is accredited by the Australian Marketing Institute (AMI). The AMI is the leading professional association for marketers in Australia. Graduates are eligible to apply for membership with the AMI to keep up-to-date with new trends and developments in marketing practice to further enhance skills. Career information Support Worker Mental Health Advocate Events Coordinator Fundraising Coordinator Online Marketing Specialist Marketing Communications Manager Search Engine Optimisation Consultant Advertising Specialist Marketing Psychologist Product Developer