Become a leader in marketing with expertise and practical skills tailored to the changing dynamic and digital marketplace, with the Master of Marketing. In this course business graduates take their marketing knowledge to the next level. You’ll become an expert in developing and executing successful marketing strategies. The techniques you learn can be applied to business and not-for-profit organisations. These include advanced skills in: marketing planning marketing analytics marketing communication consumer behaviour international marketing management. Our marketing discipline is actively involved in applied research areas. We work with industry partners to solve real-world problems dealing with areas such as: branding business-to-business marketing e-marketing marketing communications not-for-profit marketing social media. You’ll graduate ready for your marketing career, armed with the insights to connect brands with consumers in effective ways. Careers in marketing The skills you develop in this course will equip you for senior roles in marketing and management. You could find a niche in a range of industries, from retail to not-for-profit organisations. Organisations across Australia employ hundreds of thousands of people in advertising, sales and retail alone. Relevant roles include: advertising specialist market research analyst marketing specialist retail manager. Over the next few years the number of job opportunities in these areas is expected to grow: advertising and marketing advertising and sales management retail management Course structure To attain the award of Master of Marketing, students will be required to complete 144 credit points (equivalent to 12 units) consisting of: 24 credit points (equivalent to 2 units) core units 84 credit points (equivalent to 7 units) professional core units Plus either/or OPTION 1 12 credit points (equivalent to 1 unit) capstone research project unit; and, 24 credit points (equivalent to 2 units) elective units. Students to select from any postgraduate units from across the University (subject to availability). Please check any pre-requisite requirements prior to enrolling. OPTION 2 12 credit points (equivalent to 1 unit) research proposal unit; and, 24 credit points (equivalent to 2 units) minor thesis unit. Learning outcomes On successful completion of this course, students will be able to: 1. Critically reflect upon theoretical approaches by evaluating their application to effective marketing practice. 2. Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of marketing problems and recommend marketing actions realigned for contemporary and emerging business settings. 3. Critically apply cross-disciplinary knowledge in decision making with creativity for dynamic and new contexts. 4. Evidence accountability in autonomous and collaborative judgements and innovative strategic thinking in response to contemporary and future marketing challenges.