Broaden your career prospects to become a leader in the marketing field with a Master of Business (Marketing) at Victoria University. You'll study the science and theory of marketing in the dynamic local and global business environment. This course will enable you to develop general and specialist marketing skills, useful in both businesses and non-profit organisations. You’ll learn to think strategically, take initiative and deliver ethical and practical outcomes based on business objectives. This course will allow you to further develop key business skills in areas including statistics, economics and sustainability. You’ll also become adept at marketing techniques, including in the digital environment. You'll graduate with the confidence and competence for management or leadership roles in the marketing industry. You’ll also be prepared for postgraduate research opportunities after completing the research component of this course. Careers in marketing Marketing is a dynamic and constantly evolving field that's increasingly important in many industries. Our graduates go on to successful careers in a range of senior marketing and management roles. You'll have technical knowledge and skills to work in businesses and non-profit organisations across a range of areas such as: advertising market research brand management marketing retail/sales public relations communications. Employment for advertising and marketing specialists has grown recently and is expected to keep growing. Example job titles include: advertising specialist market research analyst marketing specialist retail manager Course structure To attain the Master of Business (Marketing), students will be required to complete 192 credit points (equivalent to 16 units) consisting of: 48 credit points (equivalent to 4 units) college core units 24 credit points (equivalent to 2 units) core units 84 credit points (equivalent to 7 units) professional core units Plus either OPTION 1 12 credit points (equivalent to 1 unit) capstone research project unit; and, 24 credit points (equivalent to 2 units) elective units. Students to select from any postgraduate units from across the University (subject to availability). Please check any pre-requisite requirements prior to enrolling. OR OPTION 2 12 credit points (equivalent to 1 unit) research proposal unit; and, 24 credit points (equivalent to 2 units) minor thesis unit. Learning outcomes On successful completion of this course, students will be able to: 1. Critically reflect upon theoretical approaches by evaluating their application to effective marketing practice. 2. Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of marketing problems and recommend marketing actions realigned for contemporary and emerging business settings. 3. Critically apply cross-disciplinary knowledge in decision making with creativity for dynamic and new contexts. 4. Evidence accountability in autonomous and collaborative judgements and innovative strategic thinking in response to contemporary and future marketing challenges.