Get the skills to speak directly to your customers through traditional advertising, digital marketing and social media. Your creativity and understanding of people will help you become an effective marketer, fulfilling the needs of your customers or growing a new customer base. Develop industry knowledge by creating sustainable marketing strategies for real-world businesses. You will learn how to build a target audience profile and create advertising that focuses on your customers. Marketing skills are fundamental for growing a business in both the private, public and non-profit sectors. You will have the capacity to address the challenges of marketing a brand to your target audience in a competitive marketplace. Career Opportunities Your skills are relevant to a large number of industries as a business graduate. Job opportunities depend on what major you decide to specialise in. You will have the ability to understand the importance of data-driven decision making – a quality highly valued by employers. Potential careers could include: Accountant (working in the fields of forensics, tax, litigation, business or management) Business Intelligence Analyst, Information Security Analyst, IT Project Manager, Business Intelligence Consultant Economist Stockbroker Financial Planner or Analyst, Investment Analyst, Stockbrokers or Financial Researcher Governance Consultant, Policy Advisor, Stakeholder Management Officer, Strategic Planner, Public Affairs Leader, Government Relations Officer Events Manager, Tourism Officer, Marketing Officer, Market Researcher, Social Media Marketer, Brand Manager, Public Relations Officer Human Resource Manager