This major provides you with an understanding of the role marketing plays in creating customer value. You will have the chance to explore the diverse field of marketing, including international and internet marketing and communication, retail and services marketing, research, product, pricing and promotion strategies, and consumer behaviour. You will learn to analyse the behaviour of competitors and customers to discover how marketing can predict customer demand for products, services or ideas. Your study will involve interaction with industry as many of the units focus on real clients and case studies. There are opportunities for industry exposure and professional placement to increase your interaction with industry while you study. Through Industry Connection students are given opportunities to experience the real business world. As a Curtin Business School student you will have opportunities to connect with successful business and community leaders, helping you gain a competitive edge, with the potential to enhance your professional prospects. The Chamber of Commerce and Industry of Western Australia has partnered with Curtin Business School (CBS) to offer internships to students who have completed 200 credits or more of their business degree. These internships are for course credit and provide real-world exposure to our students. These business internships will not only give students credit towards their degree, they will receive the industry experience and practical skills needed to achieve great things after graduation and give employers the opportunity to support and lend their expertise to the students, encouraging the future workforce, whilst being assisted to meet their business goals. Industry engagement and internship opportunities Marketing is offered as part of the Bachelor of Commerce. You can enhance your studies with a secondary major or choose from a range of elective units to support your career goals. Why study Marketing Major (BCom) You will interact with industry while you study as many units focus on real clients. The Curtin Marketing Association, a student group, will help you build social, academic and industry-based relationships and skills. Industry experience and professional placement opportunities reinforce your learning. Professional recognition Curtin's Marketing major is accredited by the Australian Marketing Institute (AMI). The AMI is the leading professional association for marketers in Australia. Graduates are eligible to apply for membership with the AMI to keep up-to-date with new trends and developments in marketing practice to further enhance skills. Career information Market Researcher Events Coordinator Fundraising Coordinator Market Research Analyst Product Manager Online Marketing Specialist Marketing Communications Manager Communications Officer Communications and Brand Consultant Search Engine Optimisation (SEO) Consultant Marketing Officer