The Bachelor of Media and Communication is designed to prepare students for a career in the media, communications and multimedia industries. Students learn about how the media is evolving through an examination of issues such as ownership, control of the media and the impact of new media technologies on society. The course links theoretical and practical knowledge and skills needed to operate effectively in diverse settings in industry. Selected major: Public Relations Understand how to influence and manage the public perception of an organisation. Learn to effectively communicate with a chosen target audience through the production of engaging content, targeted messaging and strategic campaigns. Along with writing skills and event management, you will develop an understanding of new media, digital marketing and crisis communication. This degree is professionally accredited by the Public Relations Institute of Australia. Course structure Successful completion of the Bachelor of Media and Communication requires students to complete units of study to the value of 300 credit points. All units of study are valued at 12.5 credit points unless otherwise stated. Course learning outcomes On successful completion of the Bachelor of Media and Communication, graduates will be able to: demonstrate knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others demonstrate critical analysis, creativity and problem-solving in relation to a range of media and communication activities and processes recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes apply research methodology relevant to the field of media and communication. Career opportunities Employment can be found in areas including: advertising, public relations, journalism, radio, film and television and communications research.