专业简介
The Master of Public Relations and Advertising (MPRA) will provide graduates or those seeking to change careers a professionally relevant, rigorous education in public relations and advertising. As a student you will be challenged to and equipped to think critically and innovatively in your development of PR and advertising strategies. Merging contemporary theory and academic rigour with creativity, research, and practical industry skills, the Master of Public Relations and Advertising is ideal for industry professionals seeking to advance their career, as well as career-changers wanting to enter a vibrant and rapidly evolving industry. The Master of Public Relations and Advertising combines creative approaches with in-depth knowledge of the theory and research behind the planning and implementation of highly successful public relations and advertising strategies.
The Master of Public Relations and Advertising program aims to develop a critical understanding of professional communication through the application of contemporary research and theory to public relations and advertising discourses and contexts. Key objectives are to examine modes of communicative practice including informative, persuasive, creative, promotional, digital and interpersonal discourses, and to engage ethically with publics and communities, engage creatively with ideas and production technology and engage professionally with organizational practices. Graduates will develop knowledge of how professional communicators can help organizations build mutually beneficial relationships with publics including citizens, consumers and critics.
Program Structure
Students must complete 72 UOC as a standalone program.
48 UOC specialisation (MDIAES)
Advanced Disciplinary Courses (18 - 24 UOC)
Prescribed Electives (24 - 30 UOC)
72 UOC specialisation (MDIAFS)
Cognate Courses (24 UOC)
Advanced Disciplinary Courses (18 - 24 UOC)
Prescribed Electives (24 - 30 UOC)
- 课程时长： 1-2年或以学校或offer为准
- 学费： A$35,690.00 (¥ 176,112) /年 AUD $56,100 for the entire course 以学校或offer为准
- 开学时间： 每年2或7月
- 总学分： 0
- 是否移民专业： 否 访问官网链接
入学要求
为来自中国的学生设计
English Language Requirements: IELTS Academic: 6.5 overall (min. 6.0 in each subtest); TOEFL Internet-based Test (iBT): 90 overall (min. 23 in writing, 22 in reading, listening and speaking); TOEFL - Paper-based Test (PBT) 577 overall (min. 5.0 in TWE); Pearson Test of English (PTE) Academic - 64 overall (min. 54 in each subtest); Cambridge Certificate of Proficiency in English (CPE) - 180 overall (min.180 in each subtest; Cambridge Certificate in Advanced English (CAE) - 176 overall (min.169 in each subtest).
国际学生入学条件
MPRA 48 UOC Plan (1 year)
Honours degree or Graduate Diploma* (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%
Bachelor degree (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%, plus one year relevant professional experience
MPRA 72 UOC Plan (1.5 year)
Bachelor degree (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%
Bachelor degree (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a UNSW credit average of 65%, plus one year relevant professional experience
Honours degree or Graduate Diploma* (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a UNSW credit average of 65%
Relevant disciplines for these programs include:
Arts, Humanities, Social Sciences
Media, Communications, Journalism, Public Relations, Advertising, Marketing
Business, Economics, Commerce
Law
Design
English Language requirements:
IELTS Academic version only: 6.5 overall (min. 6.0 in each subtest); TOEFL Internet-based Test (iBT): 90 overall (min. 23 in writing, 22 in reading, listening and speaking); TOEFL Paper-based Test (PBT): 577 overall (min. 5.0 in TWE); Pearson Test of English (PTE) Academic: 64 overall (min. 54 in each subtest); UNSW Institute of Languages University English Entry Course (UEEC): Successful completion with a minimum overall grade of C+ and a minimum grade of C in the writing component; Cambridge Certificate in Advanced English (CAE): 176 overall (min.169 in each subtest); Cambridge Certificate of Proficiency in English (CPE): 180 overall
如何申请
- 申请材料要求 本科已毕业 大学三、四年级在读
- 是否需要文书 否
- 申请费 100澳币
- 申请周期 1-2月
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