The Bachelor of Commerce/Bachelor of Media (PR and Advertising) (B Com B Media(PR and Advertising)) is a 4 year dual award program which combines a highly valued business qualification with a program which aims to develop communication leaders who inspire innovation and change at all levels of society and who adhere to the highest ethical standards. The B Com component provides students with the fundamentals of business and the opportunity to explore their interests in one of a range of business disciplines. The B Media (PR and Advertising) component provides students with foundational and applied skills, knowledge and capabilities in public relations and advertising. The B Media (PR and Advertising) program is structured to offer a philosophical and cultural foundation in the media studies core, conceptual and practical skills in public relations and advertising Learning Outcomes Media (PR and Advertising) Situate public relations and advertising in the context of media studies. Critically analyse and creatively solve problems in the contexts of public relations and advertising. Produce effective public relations and advertising texts for a range of media platforms. Locate, evaluate and use relevant information to develop content relevant to public relations and advertising industries. Show enterprise, initiative and creativity in the practice of public relations and advertising. Apply an appreciation of, and respect for, the cultural diversity of media audiences, media forms and media delivery contexts. Adapt to changes in the audiences, platforms, tools and practices of public relations and advertising. Conduct research as applied to and appropriate for the fields of public relations and advertising. Collaborate effectively across a range of contexts in public relations and advertising professions. Contribute to, and work within, an international community of media professionals. Create, discuss and evaluate public relations and advertising texts. Deploy ethically informed and socially aware practice. Commerce Business knowledge: Students will make informed and effective selection and application of knowledge in a discipline or profession, in the contexts of local and global business. Problem solving: Students will define and address business problems, and propose effective evidence-based solutions, through the application of rigorous analysis and critical thinking. Business communication: Students will harness, manage and communicate business information effectively using multiple forms of communication across different channels. Teamwork: Students will interact and collaborate effectively with others to achieve a common business purpose or fulfil a common business project, and reflect critically on the process and the outcomes. Responsible business practice: Students will develop and be committed to responsible business thinking and approaches, which are underpinned by ethical professional practice and sustainability considerations. Global and cultural competence: Students will be aware of business systems in the wider world and actively committed to recognise and respect the cultural norms, beliefs and values of others, and will apply this knowledge to interact, communicate and work effectively in diverse environments. Leadership development: Students will develop the capacity to take initiative, encourage forward thinking and bring about innovation, while effectively influencing others to achieve desired results.