The Bachelor of Digital Business is one of only two degrees of its kind offered in Australia. It will prepare students for a career as a digital business specialist, able to unlock technology to improve business performance. Graduates will be able to combine skills in digital systems and applications, cyber security, data and business analytics, the creation and management of digital business with a practical understanding of technologies, business and law principles to make a strong contribution to many organisations. Major areas of study Key areas of study include management, marketing, entrepreneurship and innovation, e-commerce, web technology and cyber security. Learning outcomes Course Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a course. These outcomes are aligned with the graduate attributes. Intellectual rigour Demonstrate critical thinking and independent judgment, and the ability to reflect on self and others in a business environment. Creativity Develop innovative solutions to business problems. Ethical practice Demonstrate a critical understanding of ethical, socially responsible, and culturally appropriate business practices informed by a global perspective. Knowledge of a discipline Demonstrate an integrated understanding of a body of knowledge in one or more discipline areas. Lifelong learning Demonstrate critical thinking and independent judgment, and the ability to reflect on self and others in a business environment. Communication and social skills Apply communication and collaboration skills to inform and engage with stakeholders. Cultural competence Demonstrate a critical understanding of ethical, socially responsible, and culturally appropriate business practices informed by a global perspective. Career opportunities Graduates from generic business degrees typically work in the areas of advertising, marketing, public relations, product management, international business, human resource management, investment, banking, accounting and finance. The Bachelor of Digital Business will produce graduates with career opportunities in these areas but also in a broader range of careers including as business analysts, programmers, multimedia developers, systems analysts, software engineers, project managers and web developers.