The Master of Philosophy is a one year research-based degree in which candidates undertake a programme of supervised research which critically investigates a topic of substance and significance. The Master of Philosophy (MPhil) degree has a status higher than that of other Masters degrees but lower than that of the PhD degree. It is a research degree designed to recognise an original contribution to knowledge and the comments on the originality and significance of the PhD thesis apply here too. However, it is intended that an MPhil thesis be the product of only one year of full-time research (though in practice candidates invariably take longer) and the original contribution to knowledge will therefore be less than would be expected in a PhD thesis. Marketing Marketing is all about satisfying customer needs and it'll open the doors to a huge range of careers – from advertising and brand management through to strategic planning and product development. Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace. Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels. You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales. If you’re creative, insightful, interested in the latest social trends and technology, and you enjoy meeting new people, then marketing may be the subject for you. Career opportunities Advertising account executive Marketing/sales manager Brand and campaign manager Content marketing writer Digital marketing specialist Market researcher Business development manager Customer relationship manager