The degree of Doctor of Philosophy is awarded by the University for research carried out under the supervision of at least two staff members. A PhD can also be presented as a PhD with Publication or a PhD with a Creative Practice Component. The research, which must be the candidate's own work, is written up as a thesis, and may include papers published or intended to be published. The thesis is required to present the case for the research, outline the research undertaken and the findings and conclusions of that research. There is no course work for this degree. Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace. Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels. If you’re creative, insightful, interested in the latest social trends and technology, and you enjoy meeting new people, then marketing may be the subject for you. Career opportunities Advertising account executive Marketing/sales manager Brand and campaign manager Content marketing writer Digital marketing specialist Market researcher Business development manager Customer relationship manager