Our Bachelor of Communication Studies graduates are in demand with employers - their creative ideas can help companies to stand out in a crowded marketplace, or persuade people to change their views and behaviour on social issues. The BCS is a specialist three-year degree that will give you expertise in communication theory and practice, combined with a general understanding of business. You'll gain the skills required to become a strategy-based marketing or public relations specialist - working in either business, government or the not-for-profit sectors. This degree is an ideal choice if you enjoy talking to people, expressing ideas, being creative, and solving problems. Learn how to harness the power of communication – in all its written, spoken and visual forms – to develop creative marketing campaigns that can attract loyal new customers to buy a company's products. Or you could design PR campaigns that encourage people to adjust their beliefs and behaviour on specific social issues, such as health screening, public transport, or the environment. 1st Major subjects For this degree, choose one of the following subjects as your 1st Major: Marketing Public Relations Get the up-to-date industry skills you need to become a Public Relations, Marketing or Communications specialist. This degree will teach you how to satisfy customer needs, influence people’s attitudes and behaviour, and drive strategic change within organisations. Marketing: Marketing is all about satisfying customer needs and it'll open the doors to a huge range of careers – from advertising and brand management through to strategic planning and product development. Public Relations: The world of public relations is fast-growing and exciting. Get the public relations skills you need to help an organisation build trusted relationships with its key stakeholders and enhance its public reputation. More about this degree With the BCS you'll gain the skills to pitch news stories to journalists, write powerful speeches that resonate with audiences, and create content that tells a compelling story. You'll also learn how to create positive relationships with key stakeholders, lead and motivate teams of people to deliver changes, translate communication strategies into action, and take steps to build or repair an organisation’s reputation. In third year, you'll take advanced papers that build expertise in your major and minor subject/s, covering industry topics such as digital marketing, events management, media relations, health communication, and much more. Career opportunities Advertising account executive Brand and campaign manager Communications adviser Community leader Content/web editor Digital marketing specialist Events manager Marketing/sales manager Press secretary Product category manager Public relations adviser Social media manager Sponsorship/fundraising manager Writer/editor