专业简介
The Master of Strategic Public Relations covers corporate, government, media, investor, community, political and environmental relations. You will develop an understanding of public relations theory and practice at a time when new styles of management and new technologies demand higher proficiency in communication skills from practitioners.
Gain the critical, creative and strategic thinking required to design, implement and evaluate public relations campaigns for a range of contexts and stakeholders. You will also learn to use the latest software and digital techniques.
Explore the various functions of public relations including media relations, relationship building, issues management, boundary spanning, stakeholder liaison, crisis communication, lobbying, public affairs, and the integration of communications functions while developing essential skills in thinking, writing, speaking and working in teams.
Understand the role of public relations in shaping identities and brands, negotiating power relations and creating knowledge.
Why study with us?
You will graduate equipped to apply your creativity in practical ways, confident of making your mark in this dynamic and exciting profession.
Learn how communication in organisational settings affects strategic decisions. Gain an understanding of the impact your practice can have on strategy execution and how you can contribute to profitable corporations within a social justice framework.
Graduate opportunities
Our graduates have taken up positions as public relations advisers, media and communications officers, public affairs consultants, investment communications managers and social marketing coordinators.
Future study options
Graduates of the Master of Strategic Public Relations who have completed a dissertation with a meritorious grade are eligible to pursue a higher degree by research in their chosen subject area.
Master of Arts (Research)
Doctor of Arts
Doctor of Social Sciences
Master of Philosophy (Arts and Soc Sci)
Doctor of Philosophy (Arts and Soc Sci)
- 课程时长: 1-2年或以学校或offer为准
- 学费: Year 1 Tuition fee: AUD $37,500; This indicative tuition fee is subject to annual increase each year of your study, effective at the start of each calendar year. 以学校或offer为准
- 开学时间: 每年2或7月
- 总学分: 0
- 是否移民专业: 否 访问官网链接
入学要求
为来自中国的学生设计
To apply for a PhD, you need to demonstrate sufficient prior research experience and capability. In most cases, you will have either: a bachelor's degree with first or upper second class honours or a master's degree performed at a high academic standard, and which includes a substantial component of research; an equivalent qualification that demonstrates research experience, excellence and capability. English Language Requirements: TOEFL - IBT score: A minimum result of 85 overall including a minimum result of 17 in Reading, Listening and Speaking and 19 in Writing; IELTS score: A minimum result of 6.5 overall and a minimum result of 6.0 in each band; TOEFL - PBT score: A minimum result of 565 overall including a minimum result of 4.5 in Writing.
国际学生入学条件
Entry in the 1 year or 1.5 year degree program is determined by the Recognition of Prior Learning (RPL) criteria below:
Admission to candidature for the Master of Strategic Public Relations (1.5 years full-time) requires:
a bachelor's degree with a minimum credit (65%) average calculated over the whole degree, from the University of Sydney, or an equivalent qualification.
Admission to candidature for the Master of Strategic Public Relations (1 year full-time) requires:
completion of the embedded Graduate Certificate or Graduate Diploma in Strategic Public Relations with a minimum credit (65%) average, or an equivalent qualification; or
an Honours degree in a relevant discipline; or
relevant professional work experience and a bachelor's degree with a minimum credit (65%) average or an equivalent qualification.
TOEFL - IBT score: A minimum result of 96 overall including a minimum result of 17 in Reading, Listening and Speaking and 19 in Writing
IELTS score: A minimum result of 7.0 overall and a minimum result of 6.0 in each band
TOEFL - PBT score: A minimum result of 592 overall including a minimum result of 4.5 in Writing
如何申请
- 申请材料要求 本科已毕业 大学三、四年级在读
- 是否需要文书 否
- 申请费 100澳币
- 申请周期 1-2月
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