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奥塔哥大学市场营销管理专业商科研究生文凭

University of OtagoPostgraduate Diploma in Commerce (PGDipCom) in Marketing Management

专业简介

The Postgraduate Diploma in Commerce (PGDipCom) is a two-semester paper-based programme designed for graduates seeking to build on their undergraduate degree and enhance their career prospects. Unlike the Bachelor of Commerce with Honours (BCom(Hons)) degree, it does not require students to write a dissertation. The PGDipCom may be awarded with distinction or credit. Every day we come into contact with marketing. Each time a purchase is made, or a service utilized, the principles of marketing have been involved. Marketing influences your choice of hair salon, washing powder or car, and even the television Programs you watch. Even your Curriculum Vitae is part of a marketing programme to sell yourself to an employer, but marketing management means more than just selling. Marketing is the link between the producer of a product and the customers for those products. Should you pursue a career in marketing, you open the door to a varied range of opportunities. Marketing includes a number of activities - research, strategic planning, product development and management, pricing, distribution, consumer behaviour and advertising and promotions - each of which can be applied globally. Research and product development and management are just as pertinent in Japan as in London, Italy or New Zealand. Markets are different, but marketing is universal and applicable to a job in any part of the world. Whatever your career plan, be it with a multi-national, working in a non-profit organization or self-employment, marketing skills and knowledge are necessary. Papers 120 points from approved 400-level MART papers, excluding MART 480
  • 课程时长: 1-2年或以学校或offer为准
  • 学费: NZ$28,715.00 (¥ 131,443) /年 以学校或offer为准
  • 开学时间: 每年2或7月
  • 总学分: 0
  • 是否移民专业:访问官网链接

入学要求

为来自中国的学生设计 Candidates with an honours degree or postgraduate diploma may apply for master’s study by thesis only. In some cases, candidates with a bachelor’s degree may apply for a coursework master’s degree or for master’s study by coursework and thesis. Other English Language Requirements accepted: Paper-based TOEFL (Test of English as a Foreign Language) score of 587 (TWE 4.5); Cambridge Certificate of Proficiency in English (CPE) – minimum of 50; APIEL (Advanced Placement International English Language) examination – Grade 4; University of Otago Language Centre Postgraduate English for Otago - Grade C or higher. 国际学生入学条件 Applicants shall either have been admitted to the degree of Bachelor of Commerce majoring in the subject or subjects of study proposed; or have been admitted with the status of one who is entitled to proceed to the diploma. IELTS score of 6.5 in the academic module (with no individual band below 6.0); Internet-based TOEFL Score of 95 with a minimum writing score of 22; Paper-based TOEFL score of 587 (TWE 4.5); Cambridge Certificate of Proficiency in English (CPE) – Overall score of 176; Cambridge Certificate in Advanced English (CAE) – Overall score of 176; Pearson Test of English (PTE) Academic - Overall score of 64 with no communicative skills score below 57; University of Otago Language Centre ‘English for Otago’, English for Postgraduate Academic Purposes (EPAP) - Grade C or higher; University of Auckland English Language Academy (ELA) pathway programmes - Successful completion of the English Pathway for Postgraduate Studies (EPPS) with a B Grade; University of Auckland Foundation Certificate in English for Academic Purposes (FCertEAP) - Successful completion of the certificate with a B Grade.

如何申请

  • 申请材料要求 本科已毕业 大学三、四年级在读
  • 是否需要文书
  • 申请费 100澳币
  • 申请周期 1-2月