专业简介
The Master of Marketing (MMart) is a one-year or 18-month full-time degree that encompasses both coursework and research. The coursework component is spread over two semesters and is followed by the research component. Students have the opportunity to choose between an academic or an industry focus for their research project.
Graduates of the MMart programme will be prepared for a professional career in the public or private sector. The MMart can also be used as a pathway to doctoral-level study in Marketing for those students successfully completing BSNS 580.
Programme Requirements
Papers
Three compulsory papers (20 points each):
MART 460 Research Methods
MART 461 Marketing Theory
MART 462 Advanced Marketing Analysis
Four of the following elective papers, including at least two MART papers (20 points each):
BSNS 401 The Environment of Business and Economics
ENTR 411 Introduction to Entrepreneurship
ENTR 415 New Venture Strategy
MANT 454 Global Management
MART 448 Advanced Business Analytics
MART 463 Food Marketing
MART 464 Consumer Behaviour
MART 465 Retailing
MART 466 Digital Marketing
MART 467 Tourism Marketing
MART 468 Branding
MART 469 Advertising Planning and Concept Development
MART 470 Special Topic in Marketing
a suitable alternative as approved by the Head of the Department of Marketing
Plus one of the following project papers (40 points each):
MART 501 Applied Project
MART 580 Research Project
- 课程时长: 1-2年或以学校或offer为准
- 学费: NZ$43,073.00 (¥ 197,167) /年 以学校或offer为准
- 开学时间: 每年2或7月
- 总学分: 0
- 是否移民专业: 否 访问官网链接
入学要求
为来自中国的学生设计
Candidates with an honours degree or postgraduate diploma may apply for master’s study by thesis only. In some cases, candidates with a bachelor’s degree may apply for a
coursework master’s degree or for master’s study by coursework and thesis. Other English Language Requirements accepted: Paper-based TOEFL (Test of English as a Foreign Language) score of 587 (TWE 4.5); Cambridge Certificate of Proficiency in English (CPE) – minimum of 50; APIEL (Advanced Placement International English Language) examination – Grade 4; University of Otago Language Centre Postgraduate English for Otago - Grade C or higher.
国际学生入学条件
Every applicant must either
be a graduate and normally have achieved an average grade of B+ at 300-level, or
have equivalent alternative qualifications or experience acceptable to the Pro-Vice-Chancellor (Commerce).
No applicant will be admitted who has previously been awarded an honours degree or Postgraduate Diploma in Marketing.
IELTS score of 6.5 in the academic module (with no individual band below 6.0); Internet-based TOEFL Score of 95 with a minimum writing score of 22; Paper-based TOEFL score of 587 (TWE 4.5); Cambridge Certificate of Proficiency in English (CPE) – Overall score of 176; Cambridge Certificate in Advanced English (CAE) – Overall score of 176; Pearson Test of English (PTE) Academic - Overall score of 64 with no communicative skills score below 57; University of Otago Language Centre ‘English for Otago’, English for Postgraduate Academic Purposes (EPAP) - Grade C or higher; University of Auckland English Language Academy (ELA) pathway programmes - Successful completion of the English Pathway for Postgraduate Studies (EPPS) with a B Grade; University of Auckland Foundation Certificate in English for Academic Purposes (FCertEAP) - Successful completion of the certificate with a B Grade.
如何申请
- 申请材料要求 本科已毕业 大学三、四年级在读
- 是否需要文书 否
- 申请费 100澳币
- 申请周期 1-2月
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