The Diploma for Graduates (DipGrad) can be used for many purposes, and in some cases, effectively provides an additional major. It requires you to do at least seven papers, of which at least four are at 300-level or above. The programme is designed for graduates and may be completed by full-time candidates in one year or by part-time candidates over more than one year. A DipGrad is a great way to retrain or to update existing qualifications. Many students also find it a convenient way to continue learning and that it is a useful bridge to postgraduate study. Every day we come into contact with marketing. Each time a purchase is made, or a service utilised, the principles of marketing have been involved. Marketing influences your choice of hair salon, washing powder or car, and even the television Programs you watch. Even your Curriculum Vitae is part of a marketing programme to sell yourself to an employer, but marketing management means more than just selling. Marketing is the link between the producer of a product and the customers for those products. Should you pursue a career in marketing, you open the door to a varied range of opportunities. Marketing includes a number of activities - research, strategic planning, product development and management, pricing, distribution, consumer behaviour and advertising and promotions - each of which can be applied globally. Research and product development and management are just as pertinent in Japan as in London, Italy or New Zealand. Markets are different, but marketing is universal and applicable to a job in any part of the world. Whatever your career plan, be it with a multi-national, working in a non-profit organisation or self-employment, marketing skills and knowledge are necessary. Papers Required Approved papers from those prescribed at 300-level for the major subject or endorsement requirements for the subject concerned and/or from those available at a higher level in the subject concerned. Of the 72 points required above 200-level for the programme, a minimum of 54 points shall be from papers for the subject concerned, but papers worth up to 72 points may be required for certain subjects. Other papers at 100- and/or 200-level in the subject concerned may also be required in some cases as a condition of endorsement.