The Graduate Diploma in Marketing is a one year full time programme specialising in marketing. The aim of the Graduate Diploma in Marketing is to give people who already have a degree, or extensive business experience, an opportunity to extend their knowledge in a specialised field, without having to complete a degree. Course Content Compulsory papers MKT372 Strategic Marketing Management Elective Papers 60 credits from the following list of papers: CON359 Contemporary Issues IBS360 International Business ETH360 Business Ethics MKT376 Event Management HTM306 Sustainability in Tourism MKT374 Applied Research Project – Marketing 45 credits from the following list of papers: MKT271 Consumer Behaviour MKT273 Integrated Marketing Communications MKT275 Marketing Management MKT276 Services Management Marketing RES280 Research Methods Applied Research Project - Marketing - 30 credits (by POM or AL approval only). Career Opportunities Students who have completed the Graduate Diploma in Marketing will have developed skills and knowledge in that specialist business area. The programme provides the theoretical, practical and professional skills appropriate for employment or further study in the sector. Graduates will be qualified to work in a range of marketing positions, and business consulting in many industries. Satisfactory Completion Every candidate for the qualification of Graduate Diploma in Marketing, is required to follow to the satisfaction of the Board of Studies, a programme of study for a minimum period of one year. Each year of study comprises two 17-week semesters. The overall programme of study for every candidate requires 120 credits for successful completion of the qualification