The University of Edinburgh has over 20 years' experience in science communication practice and has forged lasting partnerships with Edinburgh International Science Festival, National Museums Scotland, Edinburgh Zoo National Galleries Scotland, Our Dynamic Earth and Edinburgh International Festival and Fringe. Potential research areas include informal science learning, the role of social media, cultural differences in science communication. Students are strongly encouraged to present their research at conferences and in journal papers during the course of their PhD. Students are also encouraged to attend the transferable skills courses provided by the University and to participate in external courses when relevant. PhD candidates pursue their research projects under continuous guidance, resulting in a thesis that makes an original contribution to knowledge.