This is a unique programme of study that addresses the growing need for professional education in digital technology applied to design, including its social, cultural and philosophical implications. Based in a lively studio environment, the programme develops wide skills in digital techniques and a critical framework to appraise the application of these technologies to design. The programme addresses the needs of practitioners, managers, decision-makers and educators who want to be informed by first-hand knowledge of the technical possibilities of digital technology and an awareness of social, cultural and business contexts. Students will acquire a broadly based foundation in design technologies; develop their ability to work cooperatively in groups in the context of design; develop understanding of the potential for new technologies and their new creative uses; enable the use of existing digital design techniques in a creative way; develop skills in entrepreneurial thinking and business planning; find an analytical and critical framework to develop fresh thinking in design.