This programme combines strategic business design, fashion enterprise and social impact to help you become a successful fashion business innovator. Run by the School of Design and Leeds Enterprise Centre, Leeds University Business School, the programme allows you to view the fashion industry from social and cultural as well as commercial perspectives. Along with concepts such as consumer behaviour, supply chain structures, branding and marketing, you’ll also study the principles of business and entrepreneurship and how they relate to social enterprise. You’ll also address the challenges of sustainability. You’ll mix design, business and market-centred innovation to gain a broad base of skills to thrive in a complex, fast-paced and rapidly evolving industry. From the very start of the programme you’ll develop a broad base of knowledge. You’ll explore the concepts of entrepreneurship, enterprise and social enterprise as well as different ethical, social and sustainable approaches. You’ll study the challenges faced by social enterprises today and even the process of setting up a new business. At the same time, you’ll learn about consumer behaviour and the fashion marketing cycle. You’ll research and develop prototype garments to explore how innovative design ideas can meet the challenges of sustainability and ethics, or make the most of emerging technologies. In addition, you can tailor your degree to suit your interests and career plans with a choice of optional modules on topics such as fashion photography, textile design, fashion industry analysis and sustainability. You will be presented with a range of research methods in cultural studies to develop research skills by applying them in your independent Masters project, through discussion with the tutors and potential supervisors.