This course is accredited by the Chartered Institute of Marketing. This course bridges the gap between the two disciplines of management and marketing. You’ll get a good grounding in each subject and, most importantly, you’ll learn about how they interact. On graduation, you become an Affiliate Post-Graduate Member of the CIM (ACIM). You can apply to do a project-based dissertation, working with an external organisation. You could also spend the summer at another leading university overseas. Recent dissertation projects include a feasibility study and business plan for a Sheffield-based product management organisation and a marketing project for a company in the care sector. Assessment includes: Individual assignments, group projects, end-of-semester examinations and a dissertation.