Our flexible Management degrees share a common first year before allowing you to focus on your chosen specialism to enhance your career prospects. With over 90 course units to choose from, you really can shape your own degree. BSc (Hons) Management (Marketing) will suit you if you are interested in strategic marketing management or in aspects of marketing such as market research, product development, brand management, integrated marketing communications and retailing. To graduate with BSc (Hons) Management (Marketing), you need to have studied at least 40 credits of second-year options (one third of your studies) and at least 60 credits of final-year options (half of your studies) from the marketing subject area.Since the Management and Management (Specialism) degrees are identical in the first year, transfer between them is straightforward, so you should apply for only one of them. **Aims**This course aims to promote critical awareness of the merits and complexities of management and to instill an appreciation of the association between theory and practice. It aims to introduce you to important new developments in the field of management and to enable you to develop appropriate practical and transferable skills.**Special Features**- Study a broad-based management degree whilst specialising in marketing.- Your chosen specialism will be reflected in your final degree title - BSc (Hons) Management (Marketing).- Don't want to specialise? Graduate with BSc (Hons) Management.