This degree will give you a critical understanding of the technological, social, cultural and political implications of these changes, and the skills to engage with and shape them. Covering contemporary topics ranging from gamification to citizen journalism, you’ll learn about organisations’ communications strategies and management practices, with a focus on how ideas are developed and how audiences and users respond to them. Informed by world-class research and taught within a creative art school environment, the course will enable you to explore the latest debates through practice-based projects using social media, photography, video and blogging. Assessment methods vary by module, but will include illustrated essays (essays created on a webpage with embedded videos, images, links, etc.), presentations, a portfolio linked to professional and academic skills activities, a research proposal and your final project. The course offers numerous opportunities to talk to external industry professionals about potential career paths and work with staff on your professional profile. Your studies will equip you for a range of media and communications roles, such as digital strategist, social media manager, and community manager, media planner, advertising account executive, brand manager, digital marketing executive, editor, social media analyst or content strategist.