In this course you'll learn about the different stages of the advertising management process, from strategy development and pitching through to campaign evaluation. You'll also build a critical awareness of the global advertising industry, exploring the impact of technological developments and engaging with current industry debates. While creative issues and advertising design are examined and discussed in depth, this degree is for students who wish to go into the management of the advertising process rather than the agency creative department. You'll be assessed through written assignments at the end of each module, including your final project research proposal and the project itself. On completion of this course you'll graduate with sector-specific skills and knowledge and enhanced problem solving abilities that will be attractive to employers in advertising and related industries. You'll be equipped for roles in account management, account planning, client services, brand management, strategic planning, production, copywriting, art direction, marketing communication, social media, campaign planning, media buying, sales promotion, event planning or market research.