This programme prides itself on developing leading creative marketing and management professionals for the fashion industry. It allows you to study a combination of marketing and management subjects in the highly creative and energetic environment of a leading school of art. Designed to produce highly employable graduates with a specific understanding of the fashion industry, the degree promotes the understanding of fashion marketing and management theory and a critical appreciation of visual communications and digital marketing. It balances theoretical knowledge with the practical skills required to succeed in all areas of fashion marketing and management at all levels of the industry, from small brands to large multinational companies.Our programme team includes leading academics and consultants with excellent contacts and strong industry backgrounds and with a passion for their subject. Their specialisms include digital fashion, fashion retail, brand management, fashion styling, buying, marketing and consumer research. We also have a network of industry contacts and guest speakers who will share their experiences and expertise with you.The Winchester School of Art design campus provides fashion marketing studios, simulating industry settings; a Core teaching team with strong academic and industry backgrounds. We offer the opportunity to undertake a one year work placement in industry via the University’s Year in Employment scheme.