MSc International Retail Marketing in the Digital Environment is designed to develop your knowledge of the theory and practice of retail marketing and understand how it’s applied in the fast changing international and digital business environment. The course combines elements of four similar but different areas: marketing, international business, the digital economy and retailing. These areas are supported by our innovative modules looking at topics including: luxury branding, social media and merchandising. The course will deepen your knowledge of business management in general and marketing in particular. The diversity of the programme’s content will give you the skills to succeed not only in retailing in general, but especially in the fashion industry and in luxury brands, should you wish to pursue a career there. You’ll be taught through interactive lecture classes with seminars delivered to smaller groups. You’ll gain experience from guest speakers from industry, who will share practical examples and cases and help you reflect on what you learn. You’ll be able to take examples from the very best and develop your own professional network. Advanced retail marketing practices are becoming more important than ever for the world’s top companies, especially in today’s fast-paced digital world. What you learn on this programme will be highly relevant if you’re looking to become a future manager in retail and related professional services.