This course will provide you with a comprehensive framework for understanding the theories, concepts, applications and unique challenges of marketing in a fast changing international and global context. We will encourage you to be entrepreneurial and innovative, with opportunities to engage with real-world business problems throughout your studies. Cultural and national differences pose various problems for organisations who market their products and services around the world. Our MSc International Marketing Management programme will provide you with a comprehensive framework for understanding the theories, concepts, applications and unique challenges of marketing in a fast changing international and global context. The programme will develop your appreciation of strategies and tactics for international markets, along with their implications, and build your understanding of marketing management for multinational and global organisations.