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肯特大学数字营销与分析硕士

University of KentDigital Marketing and Analytics MSc

专业简介

This course provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations. Learn up-to-date practices in key digital marketing disciplines, including online marketing strategy, web analytics, web applications, creativity and design, and digital marketing strategy and communications. The MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations. Develop the ability to apply key marketing and management theories, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills. On successful completion of the programme, you will have the skillset to successfully pursue a career in digital marketing and data analytics.
  • 课程时长: 1-2年或以学校或offer为准
  • 学费: 以学校或offer为准
  • 开学时间: 每年2或7月
  • 总学分: 0
  • 是否移民专业:访问官网链接

入学要求

为来自中国的学生设计 Students need to have completed a Bachelor Degree (Xueshi) at a recognised institution. Exact requirements will depend on the postgraduate degree students are applying for and the undergraduate degree they have studied. For programmes, students should have a 2:1 Bachelor degree (Xueshi) from a 211 university with a final grade of 70%. For Bachelor degrees from other recognised institutions students will need to achieve a final grade of 75%; for programmes, students need to have 2:2 Bachelor degrees (Xueshi) from a 211 university with a final grade of 65%. For Bachelor degrees from other recognised institutions students will need to achieve a final grade of 70%. Applicants with relevant work experience may be considered with lower grades. Some, but not all, postgraduate programmes require student’s undergraduate degree to have a related major. Some postgraduate programmes may require work experience in a relevant field or at a certain level. All applications on their individual merit and welcome students from China with a wide variety of qualifications and experiences will be considered. Some departments may have slightly different entry criteria. 国际学生入学条件 Students should have an IELTS score 6.5 (with a minimum of 6.0 in each component). Students need to have internet-based TOEFL score 90 overall including at least 22 in Reading, 21 in Writing, 20 in Listening and 22 in Speaking.

如何申请

  • 申请材料要求
  • 是否需要文书
  • 申请费 100澳币
  • 申请周期 1-2月