In this course students gain in-depth knowledge of analytical and predictive modelling skills as well as management, communication and research skills. To meet the growing demand for graduates with analytics capabilities, the MSc in Business Analytics equips you with the latest analytics tools to analyse and interpret data, forecast future trends, automate and streamline decisions, and optimise courses of action. You will learn how to apply descriptive, predictive and prescriptive modelling techniques to help organisations improve performance, explore alternatives, and anticipate and shape business outcomes in a rapidly changing environment. You will also develop an understanding of fundamental analytics techniques, such as statistical analysis, data mining, forecasting and regression, optimisation, simulation and spreadsheet modelling. This programme is ideal for graduates with a quantitative background who are seeking to gain an in-depth knowledge of analytical and predictive modelling skills as well as management, communication and research skills. The programme aims to: educate you to become business analytics specialists, improving the quality of the business analytics profession; prepare you to be operationally effective in business analytics and/or for further study or an academic career in the area; provide in-depth study in business analytics, including a strong theoretical base and a range of skills relevant to practice; add value to a first degree by offering theoretical and practical exposure to problem-solving techniques for effective decision making in a range of complex strategic, operational and managerial situations; provide career development opportunities for individuals who are already experienced managers wishing to enhance their knowledge and understanding through a structured course of study; enhance lifelong learning skills and personal development, enabling you to contribute to business and society at large; develop a range of cognitive, critical and intellectual skills, together with research and personal/interpersonal skills; develop the ability to conduct research into business and management issues, either individual or as part of a team, through research design, data collection, analysis, synthesis and reporting; provide teaching and learning opportunities informed by high-quality research and scholarship; develop new areas and methods of teaching in response to the advance of knowledge, changes in technology and the needs of students; meet the growing market demand for highly skilled analytics workers.