This master's is designed to attract students from film, literature and media based undergraduate degrees, who have studied some statistics, and who wish to develop their analytical skills to understand the economic and political context of the industries in which they hope to pursue their careers. If you are an economics graduate, the course will enable you to understand the media better. The course will equip you with the skills required to enter a career in the business aspect of the media, for example account executives in advertising, a career in publishing, finance and management positions in broadcasting. You will study compulsory modules in economic concept and econometric methods, the economics and politics of the mass media and the international political economy. You will also have the option to select from a range of modules offered within Political, Social and International Studies and the School of Economics. This course fits into our Applied Training Programme which is designed to provide training in new and vocationally attractive skills in Economics. It is appropriate either for graduates with no economics background who wish to understand how markets work and to develop the analytical skills of an economist, or for graduates in economics who wish to develop specialist expertise without committing to full research training. This course provides training that places specialist areas in a wider economic context and shows how the insight from economics can improve workplace performance. You will be taught jointly with staff and students from Political, Social and International Studies and the School of Economics, both of which have a strong tradition of interdisciplinary research and teaching on media issues. The programme should appeal to those who wish to pursue a career in the areas of management or the mass media.