On this course you will study marketing and management modules together, gaining unique insight into the continuous changes and challenges of the business world.You’ll explore the essentials of marketing, both from an academic and a practical perspective. Marketing is primarily concerned with understanding markets, customers and their needs. You’ll explore several approaches to this art, including consumer behavior, segmenting, targeting, positioning, promotions, pricing and more. You’ll also examine, in great detail, the theoretical frameworks that underpin how organisations respond to market demand. You’ll develop skills in market research, advertising, sales and managing projects and people. Alongside your marketing studies you’ll focus on management skills such as human resource management, operations management and strategy. In your first year you will be introduced to the fundamentals of business. Then during your second and third years, alongside core marketing and management modules you’ll be able to choose optional modules, tailoring your degree to suit your interests.We are ranked top 10 for Marketing in the Complete University Guide 2018 and we are in the top 5 in the UK for overall satisfaction for Finance, Marketing, Management Studies and Business Studies in the National Student Survey 2017.All our teaching is informed by our world-leading research and real-world business experience. That means you’ll gain knowledge of the latest issues and debates facing industry and employers. Our current research interests include finance, accounting, employment systems and institutions, responsible business regulation, marketing, entrepreneurship and business strategy, and innovation, technology and operations management.**Course Structure**All our undergraduate degrees share a common first year. This structure means you’ll get a broad view of business, and can be confident you are on the right course for you. As you progress through your degree you will be able to specialise and tailor your studies to the areas that you find most interesting and that are most relevant for your career goals.**Year 1**Across six fascinating core modules you’ll explore the essentials of modern business. This will give you an excellent grounding – not just in marketing and management areas such as organisational behaviour, human resources management, supply chain management, and operations management – but also economics, accounting and finance. By the end of your first year, you won’t just have a firm foundation of your chosen subject, you’ll understand all the key disciplines of business that will help your future career. **Year 2**After a first year spent discovering the fundamentals of business, you will focus on core marketing and management functions including marketing communications, digital marketing, operations and human resource management. You’ll also have the flexibility to choose optional modules, allowing you to try different things, explore your interests and discover where your talents, interests and ambitions lie.**Year 3**You’ll spend your third year overseas at one of our partner universities in Europe, Asia, Australia or the US. During your time abroad you’ll gain a new perspective on your studies. You’ll also broaden your horizons, grow your confidence and your contacts, and show international employers that you have what it takes to succeed on a global platform**Year 4**In your fourth year, you will study advanced marketing modules including consumer behaviour and market research. This will give you a more focused but holistic view of the marketing function in business and prepare you for a range of careers in marketing and management.**Disclaimer**Course details are subject to change. You should always confirm the details on