This course is for non-business graduates who haven’t previously specialised in marketing or management, this course will help build an understanding of these business disciplines, giving students the insight, knowledge and skill set required for a rewarding career in a variety of general marketing and management roles, in both the public and private sectors. A full-time, intensive 12-month course, the MSc Marketing and Management will feature specialist, marketing modules, while also helping students develop an overall understanding and appreciation of other business functions within organisations. An outstanding benefit of this programme is a full third semester of teaching; offering increased contact hours with our highly experienced academic staff. On completion, students will be fully prepared for a variety of general marketing and management roles in both the private and public sector. On completion of this course students will be able to contribute to the development of brands and their place in the market, through the analysis of markets and their behaviour; critically assess the relationship between organisations and their external context and management processes; review and creatively apply the body of knowledge relating to organisations, their external context and their management process; make informed judgements on the appropriate application of theory to managerial practice in relation to organisations, their external context and their management process; evaluate and recommend options for the improvement of managerial practice in relation to organisations, their external context and their management process; acquire the knowledge, skills and confidence required to become a more effective manager by learning to integrate and align organisational processes, systems and people to meet critical business challenges and goals.