The suite of Design programmes at the Loughborough Design School equip students with skills and understanding in the effective development and communication of design ideas, the ergonomics of usability and interaction, product styling, three-dimensional designing, and the production and use of prototypes as a key part of design practice.The Industrial Design and Technology BA course concerns itself with the development of skills and ability in the development and communication of ideas, interaction, product styling, three dimensional design, materials, ergonomics, the techniques of planning and costings, processes and the production of prototypes and finished artefacts. The course specialises in the understanding of the creative form and the aesthetics of manufactured products. The course tends to look at the product from the outside, in.