This innovative MSc in Social Media and Management will give you an understanding of existing and emerging technology and the ability to assess the impact of social media on commercial, public, and third sector organisations in the UK and worldwide. You will develop business awareness and explore the history of organisations, their environments, and the ways in which both have changed. You will examine how digital information communications technology (ICT) is managed, and learn to identify and analyse the key innovations made possible by new media. You will investigate new methods of digital data analysis and explore the opportunities and challenges presented by the availability of these new data forms. The masters in Social Media and Management course also provide an ideal basis to progress to further study at PhD level.