This course is accredited by the Chartered Institute of Marketing. This course has been developed by academic and industry experts to provide you with a thorough understanding of marketing theories, interdisciplinary techniques and strategies relevant for a successful career in marketing, in the UK and worldwide. You’ll develop core skills, experience and knowledge of key marketing areas, including digital literacy and ethical practice. Assessment will be by a mixture of essays, projects and examinations, with an emphasis on individual project reports. Our seminars have a particularly strong practical component. On completion of this course our graduates go on to careers in all aspects of marketing, business and management. Many progress to postgraduate degrees at York and other leading universities.