Illustration is everywhere: in newspaper and magazine articles, advertisements and books, on products and on screen. It tells stories and reinforces messages. It makes complex ideas easy to understand and is a major part of our childhood. It makes us laugh, it makes us cry, and it makes us think. During your studies you’ll push boundaries, challenge convention, and harness new technology to solve illustration briefs, projects and design problems. The core principles of drawing are applied throughout. You’ll develop key skills in creative thinking, translating a brief, drawing and mark making, and colour theory. To prepare for today’s increasingly fluid platforms of print, mobile and interactive image, you’ll communicate ideas in innovative ways using traditional and digital technologies. Throughout your time on the Illustration course in Cardiff, you’ll have numerous opportunities to engage with creative professionals and clients. This may be in the form of an industry visit, guest speaker, or live brief. A central work experience team to help you find relevant placements; an employability development team which includes an employability programme called Grad Edge; and an Enterprise team focused on new business ideas and entrepreneurship.