This course is designed to give you the opportunity to research and develop the commercial, technical and conceptual skills needed to succeed as a professional in your chosen area of expertise within the global creative industries. As a result, the course will further your knowledge while at the same time pushing the boundaries of the possibilities in creating products to an industry standard. You are encouraged to be innovative and imaginative in the use of technology when generating creative solutions. The course promotes a multidisciplinary culture and working environment and students are encouraged to look at collaboration and cross-fertilisation of ideas. Critically evaluate current debates at the forefront of the creative industries. Undertake comprehensive research and enquiry to advance new knowledge in the field of creative technology. Explore and evaluate the role of new and emerging creative technologies when challenging audience perspectives and in having cultural impact from a domestic and international perspective. Critically reflect on professional and ethical standards within the creative industries relevant to manufacturing, production, IP and sustainability. Self-direct your investigations into contemporary practices and apply these theories to your work. Systematically design and propose original and imaginative content for the creative industry marketplace. Visualise and disseminate experimental creative technology artefacts within your area of focus and critically reflect on user experience. Demonstrate leadership and autonomy in tackling and solving problems when working on experimental creative technology artefacts. Manage your professional development by appraising and defining personal objectives in line with your career aspirations.