The Marketing part of this course will develop your skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment. Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and it’s positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing. Spanish will give you advanced skills in the Spanish language, and a broad range of specialised and detailed insights into the culture, society and history that go with it. Spanish part of this course will give you advanced skills in the Spanish language, and a broad range of specialised and detailed insights into the culture, society and history that go with it. The course has language at the heart of it, with core modules developing the key oral, aural and written skills every year. These modules also foster cultural awareness, which you will need for your year abroad, and later on, for the world of work. This course will also allow you to follow a full range of options, which will equip you with extensive knowledge of the heritage and life of the modern Hispanic countries at a level which will allow you to consider postgraduate study. You will also have the added bonus of studying Galician in your second year.