The Marketing part of this course will develop your skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment. Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and it’s positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing. The French part of this course will give you advanced skills in the French language, and a broad range of specialised and detailed insights into the culture, society and history that go with it. The French course has language at the heart of it, with core modules developing the key oral, aural and written skills every year. These modules also foster cultural awareness, which you will need for your year abroad, and later on, for the world of work.